{"id":4901,"date":"2026-09-07T16:23:25","date_gmt":"2026-09-07T16:23:25","guid":{"rendered":"https:\/\/serverfellows.com\/blog\/?p=4901"},"modified":"2026-09-07T16:45:57","modified_gmt":"2026-09-07T16:45:57","slug":"reseller-hosting-vs-affiliate-program","status":"publish","type":"post","link":"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/","title":{"rendered":"Reseller Hosting vs Affiliate Program: Own the Service or Refer the Customer?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4901\" class=\"elementor elementor-4901\">\n\t\t\t\t<div class=\"elementor-element elementor-element-030590b e-flex e-con-boxed e-con e-parent\" data-id=\"030590b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcc4ce elementor-widget elementor-widget-image\" data-id=\"1fcc4ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/09\/Reseller-Hosting-vs-Affiliate-Program-Own-the-Service-or-Refer-the-Customer-1024x536.png\" class=\"attachment-large size-large wp-image-4920\" alt=\"\" srcset=\"https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/09\/Reseller-Hosting-vs-Affiliate-Program-Own-the-Service-or-Refer-the-Customer-1024x536.png 1024w, https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/09\/Reseller-Hosting-vs-Affiliate-Program-Own-the-Service-or-Refer-the-Customer-300x157.png 300w, https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/09\/Reseller-Hosting-vs-Affiliate-Program-Own-the-Service-or-Refer-the-Customer-768x402.png 768w, https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/09\/Reseller-Hosting-vs-Affiliate-Program-Own-the-Service-or-Refer-the-Customer.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770c4b6 elementor-widget elementor-widget-text-editor\" data-id=\"770c4b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller hosting vs affiliate program is a choice between owning the customer service and referring the customer to someone else&#8217;s service. With reseller hosting, you typically create the hosting package, set the retail price, bill the customer, and handle first-line support while an upstream platform supplies the hosting. With an affiliate program, you send a prospective buyer to the hosting company; if the referral qualifies under the program&#8217;s terms, you may earn a commission, but the hosting provider normally owns the hosting sale and customer account.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">For agencies and freelancers, the decision comes down to recurring responsibility versus referral simplicity. Reselling can create a deeper recurring client relationship, but it also creates billing, support, and operational work. Affiliate marketing can be easier to operate, but you usually give up control over pricing and the customer&#8217;s hosting experience.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#The_commercial_relationship_changes_completely\" >The commercial relationship changes completely<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Reseller_model\" >Reseller model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Affiliate_model\" >Affiliate model<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Reseller_hosting_vs_affiliate_program_side-by-side_comparison\" >Reseller hosting vs affiliate program: side-by-side comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Reselling_creates_a_product_inside_your_business\" >Reselling creates a product inside your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Affiliate_referrals_keep_the_host-client_relationship_direct\" >Affiliate referrals keep the host-client relationship direct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Revenue_scenarios_in_reseller_hosting_vs_affiliate_program\" >Revenue scenarios in reseller hosting vs affiliate program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Support-adjusted_margin_in_reseller_hosting_vs_affiliate_program\" >Support-adjusted margin in reseller hosting vs affiliate program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Affiliate_income_can_be_lower-touch_but_less_controllable\" >Affiliate income can be lower-touch but less controllable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#White_labeling_in_reseller_hosting_vs_affiliate_program\" >White labeling in reseller hosting vs affiliate program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Client_ownership_in_reseller_hosting_vs_affiliate_program\" >Client ownership in reseller hosting vs affiliate program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Support_expectations_can_spill_across_the_model_boundary\" >Support expectations can spill across the model boundary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#When_reseller_hosting_vs_affiliate_program_favors_recurring_service\" >When reseller hosting vs affiliate program favors recurring service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#When_reseller_hosting_vs_affiliate_program_favors_referrals\" >When reseller hosting vs affiliate program favors referrals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#A_reseller_hosting_vs_affiliate_program_decision_worksheet\" >A reseller hosting vs affiliate program decision worksheet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#1_What_is_the_main_difference_between_reseller_hosting_and_an_affiliate_program\" >1. What is the main difference between reseller hosting and an affiliate program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#2_Which_model_has_higher_profit_potential\" >2. Which model has higher profit potential?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#3_Do_affiliates_have_to_support_hosting_customers\" >3. Do affiliates have to support hosting customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#4_Can_I_use_both_reseller_hosting_and_affiliate_links\" >4. Can I use both reseller hosting and affiliate links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#5_Why_would_an_agency_choose_reseller_hosting_instead_of_referring_clients\" >5. Why would an agency choose reseller hosting instead of referring clients?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#6_How_does_the_proposed_service_support_the_reseller_model\" >6. How does the proposed service support the reseller model?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-vs-affiliate-program\/#Use_reseller_hosting_vs_affiliate_program_to_decide_whether_you_want_the_customer_or_the_referral\" >Use reseller hosting vs affiliate program to decide whether you want the customer or the referral<\/a><\/li><\/ul><\/nav><\/div>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"The_commercial_relationship_changes_completely\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The commercial relationship changes completely<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The quickest way to understand reseller hosting and affiliate program models is to follow the money and the support requests.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"Reseller_model\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller model<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Client pays you \u2192 you deliver the hosting service \u2192 you pay the upstream platform \u2192 you support the client and escalate platform issues.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"Affiliate_model\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Affiliate model<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Client clicks your referral \u2192 client buys from the hosting provider \u2192 provider bills and supports the client \u2192 you may receive a commission under the program terms.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">That distinction affects far more than revenue. It determines who sets renewal prices, who controls the customer account, whose brand appears in the hosting interface, and what happens if the client wants help.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Reseller_hosting_vs_affiliate_program_side-by-side_comparison\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller hosting vs affiliate program: side-by-side comparison<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div dir=\"ltr\" style=\"margin-left:0pt;\" align=\"center\">\n<table style=\"border:none;border-collapse:collapse;\">\n<colgroup>\n<col width=\"226\">\n<col width=\"226\">\n<col width=\"226\"><\/colgroup>\n<thead>\n<tr style=\"height:0pt\">\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;background-color:#17365d;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Area<\/span><\/p>\n<\/th>\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;background-color:#17365d;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller hosting<\/span><\/p>\n<\/th>\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;background-color:#17365d;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Affiliate program<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Seller to end customer<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Hosting provider<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Customer invoice<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Usually issued by a reseller<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Issued by provider<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Retail price control<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller normally sets it<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Provider sets product price<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Customer-facing brand<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Can often be white-labelled<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Provider&#8217;s brand is central<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">First-line hosting support<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Usually reseller<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Usually provider<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Revenue model<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Retail revenue minus costs<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Commission under program rules<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Customer ownership\/control<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The reseller manages the hosting relationship<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Provider controls the hosting account<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Operational workload<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Higher<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Lower<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Ability to bundle with agency services<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">High<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:middle;padding:4pt 5.4pt 4pt 5.4pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Possible commercially, but hosting remains external<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A reseller hosting versus affiliate program decision should be made using the provider&#8217;s actual reseller and affiliate terms. Commission rates, attribution rules, and payout conditions vary, so do not build a forecast from a generic industry assumption.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Reselling_creates_a_product_inside_your_business\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reselling creates a product inside your business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">When an agency resells hosting, hosting becomes part of its own service catalog. The agency can decide whether to offer one package or several, how to bundle support, whether annual plans receive a discount, and how hosting fits with maintenance retainers.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">That control can be useful because website clients already have an ongoing relationship with the agency. Instead of telling a client to buy hosting elsewhere, the agency can provide one invoice and one support path.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The trade-off is responsibility. If the website is unreachable on a weekend, the client contacts the agency, not the invisible upstream platform. If a payment fails, the agency needs a policy. If the client leaves, the agency needs a handover process.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">This is the operational heart of reseller hosting vs affiliate program: reselling gives you more commercial control because you take on more of the service.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Affiliate_referrals_keep_the_host-client_relationship_direct\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Affiliate referrals keep the host-client relationship direct<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">With an affiliate arrangement, the agency recommends or links to a provider but does not normally become the hosting vendor. The client opens an account directly with the host and pays that company under its terms.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">This can be attractive when the agency does not want to operate hosting. It can also make ownership clear: the client has its own hosting login and can contact the provider directly.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">However, the agency cannot generally promise a fixed retail hosting price, change the provider&#8217;s package, or present the hosting control panel entirely under the agency brand. If the provider changes pricing or product terms, the client&#8217;s relationship is with that provider.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">For a freelancer who wants to build websites but avoid recurring hosting support, the affiliate model can be the cleaner choice.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Revenue_scenarios_in_reseller_hosting_vs_affiliate_program\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Revenue scenarios in reseller hosting vs affiliate program<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A reseller earns customer revenue but also incurs platform and operating costs. An affiliate earns commission subject to the program&#8217;s qualification, attribution, and payment rules.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A hypothetical reseller example:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">20 clients pay $20 per month for hosting: $400 monthly hosting revenue.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The reseller platform costs $59 per month.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Payment fees, support labor, add-ons, and taxes must still be subtracted.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">That is not a profit forecast; it is a way to expose the variables.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A hypothetical affiliate example:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">20 clients are referred to a provider.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Some purchase; some do not.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Eligible commissions depend on the provider&#8217;s current affiliate terms and attribution.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The agency does not receive the clients&#8217; ongoing hosting payments unless the program explicitly provides recurring commissions.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Do not invent a universal commission or conversion rate. The correct reseller hosting and affiliate program comparison uses the real program you are considering.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Support-adjusted_margin_in_reseller_hosting_vs_affiliate_program\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Support-adjusted margin in reseller hosting vs affiliate program<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Suppose the gross difference between client revenue and platform cost looks generous. If the agency spends hours every month fixing mailbox settings, explaining DNS, and handling migrations without charging for that time, the apparent margin can shrink quickly.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Define what is included in hosting support. For example, routine control-panel assistance may be included while website development is billed separately. Create documentation for repetitive questions and an escalation path for infrastructure issues.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The supplied ServerFellows launch specification lists proposed tiers from $9 per month for 10 client hosting accounts to $199 for an Unlimited Reseller tier, with intermediate 25-account and 100-account plans. Those planned prices can support a reseller cost model, but the agency should add its own support and payment costs before setting retail prices.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Affiliate_income_can_be_lower-touch_but_less_controllable\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Affiliate income can be lower-touch but less controllable<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Affiliate marketing has its own operational concerns: disclosure requirements where applicable, tracking links, attribution windows, qualifying transactions, and payout thresholds or reversals defined by the program. Those terms can change.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The agency also has less influence over the customer&#8217;s post-click experience. If the provider&#8217;s onboarding is confusing, the client may still ask the agency for help even though the agency does not control the account.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The question of whether reseller hosting or an affiliate program is the better option should therefore ask not only, \u201cWhich makes more money?\u201d but \u201cWhich customer experience are we willing to be accountable for?\u201d<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"White_labeling_in_reseller_hosting_vs_affiliate_program\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">White labeling in reseller hosting vs affiliate program<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A reseller can often operate under its own hosting brand. That may include customer-facing control panels, private nameservers, and support content depending on the platform.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The ServerFellows reseller proposal combines a customer panel that can carry the reseller brand with private nameservers. These features support an agency that wants the hosting service to sit naturally beside its design, development, or maintenance services.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">An affiliate relationship works differently. The point is to refer the customer to the provider, so the provider&#8217;s brand and checkout experience are normally visible. If preserving one branded relationship is important, reseller hosting versus an affiliate program generally favors reselling.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Client_ownership_in_reseller_hosting_vs_affiliate_program\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Client ownership in reseller hosting vs affiliate program<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Affiliate hosting has a built-in ownership advantage: the client usually holds the provider account directly. If the agency relationship ends, the hosting relationship can continue without transfer.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller hosting can still provide clean ownership when the agency uses separate client accounts, documents domain ownership, and has an offboarding process. It requires more discipline, but it also gives the agency the option to provide a fully managed service.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The wrong setup is a reseller account in which all clients are mixed together, and no one has documented who owns the domains or data. That makes the commercial control of reselling a liability.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Support_expectations_can_spill_across_the_model_boundary\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Support expectations can spill across the model boundary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A client may not care that you used an affiliate link. If you recommended the provider as part of a website project, the client may still ask you to troubleshoot it.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Decide before the sale:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Will the client contact the hosting provider directly?<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Will your agency help with hosting configuration as paid work?<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Does website maintenance include hosting liaison?<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Who performs migrations?<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Who handles DNS and email changes?<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">If the agency ends up doing first-line hosting support anyway, the simplicity advantage of the affiliate model may be smaller than expected. Conversely, if the provider offers strong direct support and the client is comfortable using it, affiliate referral can keep the agency focused on project work.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"When_reseller_hosting_vs_affiliate_program_favors_recurring_service\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">When reseller hosting vs affiliate program favors recurring service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Choose reseller hosting when:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">You want hosting revenue billed by your business;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Hosting is part of a maintenance or care-plan strategy;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">You want control over retail packages and pricing;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">customers benefit from a one-agency support relationship;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">white-label presentation matters;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Your team can handle routine hosting operations;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">You are willing to document billing, cancellation, and handover.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">This model works particularly well when the agency already has long-term client relationships rather than one-off projects.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"When_reseller_hosting_vs_affiliate_program_favors_referrals\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">When reseller hosting vs affiliate program favors referrals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Choose an affiliate approach when:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">You do not want to bill clients for hosting;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The customer should own a direct provider account;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Your team wants to avoid routine hosting administration;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Provider branding is acceptable;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Referral commission is secondary to delivering the project;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Clients are comfortable using provider support;<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">You do not need to set hosting prices or packages.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A new freelancer may start with affiliate recommendations and move to reselling only after a maintenance portfolio justifies it.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"A_reseller_hosting_vs_affiliate_program_decision_worksheet\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A reseller hosting vs affiliate program decision worksheet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Score each statement from 1 (not important) to 5 (very important):<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We want to invoice clients for hosting.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We want our own brand on the hosting experience.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We want to define hosting packages and renewal pricing.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We are willing to provide first-line support.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Hosting is part of our recurring retainer strategy.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We want centralized control over client accounts.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">High scores point toward reseller hosting.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Now score:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We want clients to contract with the host directly.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We want the provider to own hosting support.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We prefer referral income to hosting operations.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We do not need white-label hosting.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: -18pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We mainly deliver one-off projects.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">High scores here point toward an affiliate arrangement.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller hosting versus affiliate program is fundamentally a choice between owning a service relationship and referring one away. A reseller hosting and affiliate program comparison should include support time, payment ownership and the value of recurring client control. If the decision is \u201creseller hosting or affiliate program which is better?\u201d, the answer turns on whether hosting is part of your core customer offer.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A reseller hosting and affiliate program comparison should also account for who receives renewal revenue. Asking \u201creseller hosting or affiliate program which is better\u201d is really asking how much of the customer relationship you want to own.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">FAQs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"1_What_is_the_main_difference_between_reseller_hosting_and_an_affiliate_program\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1. What is the main difference between reseller hosting and an affiliate program?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">With reseller hosting, you normally become the customer&#8217;s hosting seller: you set your retail offer, bill the client, and handle first-line support while using an upstream platform. With an affiliate program, you refer the customer to the hosting provider and may earn a commission if the referral qualifies. The provider sells and supports the hosting directly. In reseller hosting vs affiliate program, the key difference is therefore ownership of the customer hosting relationship, not simply how you get paid.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"2_Which_model_has_higher_profit_potential\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">2. Which model has higher profit potential?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">There is no universal answer. A reseller controls retail pricing and can build recurring revenue, but must pay platform costs and absorb support, payment, and operational expenses. Affiliate earnings depend on the current program&#8217;s commission, attribution, and qualifying-sale rules. Do not assume an industry-average margin or conversion rate. A reseller hosting and affiliate program comparison should use a realistic client count, your support cost, and the actual affiliate terms available to you.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"3_Do_affiliates_have_to_support_hosting_customers\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">3. Do affiliates have to support hosting customers?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Usually, the hosting provider supports the customer because the customer buys directly from it, but an agency may still choose to help as part of a separate website service. Make that boundary clear. If your team regularly handles hosting tickets for referred clients, include that labor in your business model even if it is not formally required by the affiliate program. This support spillover can affect reseller hosting versus affiliate program economics.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"4_Can_I_use_both_reseller_hosting_and_affiliate_links\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">4. Can I use both reseller hosting and affiliate links?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Yes, provided the relationships are transparent and comply with the relevant program and disclosure requirements. You might resell hosting to long-term maintenance clients while referring clients who want direct ownership to an external provider. The reseller hosting or affiliate program which is better answer can therefore vary by customer type. Keep billing, support, and account ownership clear so clients understand which model applies to them.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"5_Why_would_an_agency_choose_reseller_hosting_instead_of_referring_clients\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">5. Why would an agency choose reseller hosting instead of referring clients?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller hosting lets the agency control the package, billing, branding, and support experience. That can make hosting part of a recurring care plan and reduce the number of vendors the client deals with. The trade-off is that the agency becomes accountable for routine hosting operations. If that responsibility fits the agency&#8217;s strategy, reseller hosting vs affiliate program usually favors the reseller route, even if affiliate referral would be easier to administer.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt;\"><span class=\"ez-toc-section\" id=\"6_How_does_the_proposed_service_support_the_reseller_model\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#2f5597;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">6. How does the proposed service support the reseller model?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The supplied launch plan is designed around client-account tiers and includes planned white-label customer control plus private branded nameservers. Those features support an agency that wants to sell hosting under its own identity rather than send the customer to a third-party checkout. Proposed pricing ranges from $9 to $199 per month across the four tiers. Before using those figures in a reseller hosting vs affiliate program business case, recheck the live plan and add your own support and payment costs.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt;\"><span class=\"ez-toc-section\" id=\"Use_reseller_hosting_vs_affiliate_program_to_decide_whether_you_want_the_customer_or_the_referral\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Use reseller hosting vs affiliate program to decide whether you want the customer or the referral<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reseller hosting vs affiliate program is ultimately a business-model choice. Reselling gives you control over the customer relationship and the opportunity to build hosting into recurring services. Affiliate marketing reduces operational responsibility by keeping the hosting contract with the provider.<\/span><\/p>\n<p><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt;\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">For agencies that already provide ongoing website care, the proposed ServerFellows reseller structure can be evaluated as a branded service layer. For project-based businesses that want clients to own hosting directly, an affiliate relationship may be cleaner. Choose the model whose support, billing, and ownership responsibilities match the business you actually want to run.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reseller hosting vs affiliate program is a choice between owning the customer service and referring the customer to someone else&#8217;s [&hellip;]<\/p>","protected":false},"author":25481,"featured_media":4920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[641],"tags":[],"class_list":["post-4901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseller-hosting-explained"],"_links":{"self":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts\/4901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/users\/25481"}],"replies":[{"embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/comments?post=4901"}],"version-history":[{"count":14,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts\/4901\/revisions"}],"predecessor-version":[{"id":4927,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts\/4901\/revisions\/4927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/media\/4920"}],"wp:attachment":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/media?parent=4901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/categories?post=4901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/tags?post=4901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}