{"id":4440,"date":"2026-08-27T11:35:09","date_gmt":"2026-08-27T11:35:09","guid":{"rendered":"https:\/\/serverfellows.com\/blog\/?p=4440"},"modified":"2026-09-03T08:19:29","modified_gmt":"2026-09-03T08:19:29","slug":"reseller-hosting-pricing-guide","status":"publish","type":"post","link":"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/","title":{"rendered":"Reseller Hosting Pricing Guide: Build Sustainable Client Packages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4440\" class=\"elementor elementor-4440\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4430b42 e-flex e-con-boxed e-con e-parent\" data-id=\"4430b42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cadd491 elementor-widget elementor-widget-image\" data-id=\"cadd491\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/08\/Reseller-Hosting-Pricing-Guide-Build-Sustainable-Client-Packages-1024x536.png\" class=\"attachment-large size-large wp-image-4490\" alt=\"Reseller Hosting Pricing Guide Build Sustainable Client Packages\" srcset=\"https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/08\/Reseller-Hosting-Pricing-Guide-Build-Sustainable-Client-Packages-1024x536.png 1024w, https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/08\/Reseller-Hosting-Pricing-Guide-Build-Sustainable-Client-Packages-300x157.png 300w, https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/08\/Reseller-Hosting-Pricing-Guide-Build-Sustainable-Client-Packages-768x402.png 768w, https:\/\/serverfellows.com\/blog\/wp-content\/uploads\/2026\/08\/Reseller-Hosting-Pricing-Guide-Build-Sustainable-Client-Packages.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d6413 elementor-widget elementor-widget-text-editor\" data-id=\"09d6413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A reseller hosting pricing guide should do more than list monthly plan fees. The useful comparison is between the wholesale cost you pay, the retail package you intend to sell, and the operational work required to support each customer. A low provider fee can create healthy room for margin, but only if account capacity, storage, email, security, and support still fit the service you promise.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The best starting point is to build your own pricing model before choosing a plan. A reseller hosting pricing guide is useful only when the assumptions reflect the service you will actually sell. Decide what the customer receives, what you will charge, which costs are direct, and what level of support is included.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Understand_the_three_prices_in_a_reseller_business\" >Understand the three prices in a reseller business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#ServerFellows_plan_pricing_structure\" >ServerFellows&#8217; plan pricing structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Calculate_the_platform_cost_using_active_paying_clients\" >Calculate the platform cost using active paying clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Add_direct_costs_before_discussing_margin\" >Add direct costs before discussing margin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Use_gross_margin_carefully\" >Use gross margin carefully<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Price_the_support_promise_not_only_the_storage\" >Price the support promise, not only the storage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Use_tiers_that_customers_can_understand\" >Use tiers that customers can understand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Essential_Site_Hosting\" >Essential Site Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Business_WordPress_Hosting\" >Business WordPress Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Ecommerce_Care\" >Ecommerce Care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Agency_Multi-Site_Package\" >Agency \/ Multi-Site Package<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Build_a_capacity_reserve_into_pricing\" >Build a capacity reserve into pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Compare_monthly_versus_annual_payment\" >Compare monthly versus annual payment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Consider_upgrade_steps_in_the_retail_model\" >Consider upgrade steps in the retail model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Domains_and_email_should_have_separate_economics\" >Domains and email should have separate economics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Run_three_pricing_scenarios\" >Run three pricing scenarios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Current_case\" >Current case<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Growth_case\" >Growth case<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Stress_case\" >Stress case<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#1_How_much_does_reseller_hosting_cost\" >1. How much does reseller hosting cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#2_How_should_I_use_a_web_hosting_reseller_pricing_guide_to_set_retail_prices\" >2. How should I use a web hosting reseller pricing guide to set retail prices?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#3_What_is_a_good_reseller_hosting_margin\" >3. What is a good reseller hosting margin?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#4_Should_I_charge_every_client_the_same_price\" >4. Should I charge every client the same price?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#5_Does_annual_billing_improve_reseller_margins\" >5. Does annual billing improve reseller margins?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#6_What_costs_are_often_missed_in_a_hosting_reseller_pricing_guide\" >6. What costs are often missed in a hosting reseller pricing guide?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/serverfellows.com\/blog\/reseller-hosting-pricing-guide\/#Price_the_service_you_can_sustain\" >Price the service you can sustain<\/a><\/li><\/ul><\/nav><\/div>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Understand_the_three_prices_in_a_reseller_business\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Understand the three prices in a reseller business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">There are three different prices to keep separate:<\/span><\/p>\n<ol style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px\">\n<li dir=\"ltr\" style=\"list-style-type:decimal;font-size:10.5pt;font-family:Arial,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Wholesale platform price<\/span><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\"> \u2014 what you pay the hosting provider.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:decimal;font-size:10.5pt;font-family:Arial,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Retail hosting price<\/span><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\"> \u2014 what the customer pays you for hosting.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:decimal;font-size:10.5pt;font-family:Arial,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:2.5pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Service-package price<\/span><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\"> \u2014 what the customer pays when hosting is bundled with maintenance, updates, support, or other agency work.<\/span><\/p>\n<\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A web hosting reseller pricing guide becomes misleading when those figures are mixed. Keep the reseller hosting pricing guide anchored to one clearly defined retail package at a time. An agency can buy hosting for a relatively low wholesale amount and still charge a higher monthly fee because the client is paying for management and support, not just server capacity.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Conversely, a reseller competing only on basic hosting may have less room to absorb support time and payment fees. The right retail price depends on the service model.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"ServerFellows_plan_pricing_structure\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">ServerFellows&#8217; plan pricing structure<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The supplied launch plan uses four monthly tiers with an annual option equal to 11 monthly payments:<\/span><\/p>\n<div dir=\"ltr\" style=\"margin-left:0pt\" align=\"center\">\n<table style=\"border:none;border-collapse:collapse\">\n<colgroup>\n<col width=\"136\">\n<col width=\"136\">\n<col width=\"136\">\n<col width=\"136\">\n<col width=\"136\"><\/colgroup>\n<thead>\n<tr style=\"height:0pt\">\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#17365d;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Plan<\/span><\/p>\n<\/th>\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#17365d;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Monthly price<\/span><\/p>\n<\/th>\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#17365d;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Annual price<\/span><\/p>\n<\/th>\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#17365d;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Client accounts<\/span><\/p>\n<\/th>\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#17365d;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">SSD web space<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Starter Reseller<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$9<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$99<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">10<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">15 GB<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Growth Reseller<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$29<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$319<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">25<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">30 GB<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Agency Reseller<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$59<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$649<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">100<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">100 GB<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Unlimited Reseller<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$199<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$2,189<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Unlimited<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Unlimited<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The higher tiers also expand email capacity, while all listed tiers include unlimited bandwidth, SSL, a white-label control panel, private nameservers, global CDN\/autoscaling, WAF and malware protections, and WordPress staging\/cloning tools.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">For a reseller hosting pricing guide, these figures are inputs rather than suggested customer prices. The reseller hosting pricing guide should never be read as a recommended markup table. The provider does not determine what you should charge your clients; your retail price needs to reflect your market, scope of support, and direct costs.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Calculate_the_platform_cost_using_active_paying_clients\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Calculate the platform cost using active paying clients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A useful base metric is:<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Platform cost per active client = monthly reseller fee \/ active paying hosting clients<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Suppose an agency uses the $59 Agency Reseller tier and has 40 paying clients. The base platform cost is $1.48 per active client before any other expenses.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Do not divide by the maximum 100-account allowance unless all 100 accounts are paying customers. Capacity is valuable, but unused account slots should not be treated as revenue-generating clients.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A useful pricing model should show cost at several utilization levels. A reseller hosting pricing guide that assumes full capacity from day one will understate the cost of early growth. For the same $59 plan:<\/span><\/p>\n<div dir=\"ltr\" style=\"margin-left:0pt\" align=\"center\">\n<table style=\"border:none;border-collapse:collapse\">\n<colgroup>\n<col width=\"339\">\n<col width=\"339\"><\/colgroup>\n<thead>\n<tr style=\"height:0pt\">\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#17365d;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Active paying clients<\/span><\/p>\n<\/th>\n<th style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#17365d;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\" scope=\"col\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#ffffff;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Base platform cost per active client<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">20<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$2.95<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">40<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$1.48<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">60<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#f3f5f7;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$0.98<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:0pt\">\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">80<\/span><\/p>\n<\/td>\n<td style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:3.25pt 5.4pt 3.25pt 5.4pt;overflow:hidden\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size:8.5pt;font-family:Roboto,sans-serif;color:#202833;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">$0.74<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">These numbers are illustrative calculations from the plan fee, not profit benchmarks.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Add_direct_costs_before_discussing_margin\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Add direct costs before discussing margin<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The hosting subscription may be the largest platform cost, but it is rarely the only direct cost.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Depending on your setup, include:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Payment-gateway fees<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Billing or automation software<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Paid backup products<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Premium security tools<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Domain-registration costs<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Paid migration services<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Dedicated IPs or other add-ons<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Transactional email<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Support labor that you can directly attribute to hosting<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Refunds or credits<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:2.5pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Applicable taxes<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A reseller web hosting pricing guide should keep general overhead separate from direct costs so you can see whether the hosting product itself contributes enough to the business. That separation makes the reseller hosting pricing guide more useful for product decisions. A reseller web hosting pricing guide also needs a policy for one-off setup or migration work, so those costs do not disappear into the monthly fee.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Use_gross_margin_carefully\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Use gross margin carefully<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A common formula is:<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Gross margin % = (Revenue &#8211; Direct Costs) \/ Revenue x 100<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">If a hosting package generates $25 per month and direct costs allocated to that customer are $8, the gross margin is:<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">($25 &#8211; $8) \/ $25 x 100 = 68%<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">That does not mean the business earns 68% net profit. Rent, management time, marketing, sales, accounting, software, and other overhead still need to be paid.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">This reseller hosting pricing guide uses hypothetical examples only. There is no universal \u201ccorrect\u201d reseller margin because support intensity and service scope vary widely.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Price_the_support_promise_not_only_the_storage\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Price the support promise, not only the storage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Two customers can use the same amount of storage and create very different workloads for your team. One may never contact support; another may need frequent DNS changes, email troubleshooting, and WordPress assistance.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">If your retail package includes active management, define what is included:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Hosting account<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">SSL<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Routine website backups<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">WordPress updates<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Staging<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Uptime monitoring<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Small content changes<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Email support<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Emergency response<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Migration<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:2.5pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Security cleanup<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Do not include every service without a boundary. A clear scope protects both margin and customer expectations.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A web hosting reseller pricing guide for agencies should therefore separate <\/span><span style=\"font-size: 10.5pt;font-family: Roboto, sans-serif;background-color: transparent;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">hosting<\/span><span style=\"font-size: 10.5pt;font-family: Roboto, sans-serif;background-color: transparent;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> from <\/span><span style=\"font-size: 10.5pt;font-family: Roboto, sans-serif;background-color: transparent;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">managed website care<\/span><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\"> even when both are sold on one invoice. This keeps the reseller hosting pricing guide from hiding support labor inside a storage price.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Use_tiers_that_customers_can_understand\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Use tiers that customers can understand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A reseller does not have to mirror the upstream provider\u2019s plan names. You can create retail packages based on customer needs.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">For example:<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"Essential_Site_Hosting\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Essential Site Hosting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">For a small brochure website with a standard email or external email service.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"Business_WordPress_Hosting\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Business WordPress Hosting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">For a WordPress site that needs staging, maintenance, and more hands-on support.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"Ecommerce_Care\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Ecommerce Care<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">For a WooCommerce store with additional monitoring, backup, or maintenance requirements.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"Agency_Multi-Site_Package\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Agency \/ Multi-Site Package<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">For a customer who owns several websites.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">These are positioning examples, not recommended prices. The upstream reseller plan is your production capacity; your customer-facing packages are your commercial products.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Build_a_capacity_reserve_into_pricing\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Build a capacity reserve into pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">If you price based on using every account and every gigabyte, the model becomes fragile. Real portfolios need room for staging copies, migrations, temporary traffic growth, and the next few customer wins.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A reseller hosting pricing guide should therefore model less than 100% utilization. You can decide the reserve based on your own data.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Suppose a 25-account plan is considered \u201cfull\u201d internally at 20 active clients. The remaining five slots become growth and operational headroom rather than revenue assumptions. Your platform cost per planned client would then use 20, not 25, as the denominator.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">This makes pricing more conservative and reduces the chance that a single new sale forces an unplanned upgrade.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Compare_monthly_versus_annual_payment\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Compare monthly versus annual payment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The ServerFellows annual pricing in the supplied plan is simple: pay for 11 months and receive the 12th month free. That lowers the effective annual platform cost but requires more cash upfront.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">For example:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Growth monthly: $29 x 12 = $348<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Growth annual: $319<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:2.5pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Annual savings: $29<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The decision is not purely mathematical. A new reseller may prefer monthly flexibility while testing the platform. An established agency with stable customer revenue may choose annual billing to reduce costs.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Compare both cash-flow and discount implications instead of presenting annual payment as automatically better. A reseller hosting pricing guide should also flag any commitment that makes a near-term tier change awkward.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Consider_upgrade_steps_in_the_retail_model\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Consider upgrade steps in the retail model<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Your provider cost may rise in steps while customer revenue grows one client at a time. This can temporarily reduce margin when you cross a plan threshold.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Imagine you are on a 25-account plan and add the 26th customer. If that triggers a move to a 100-account tier, the wholesale fee may rise immediately while only one new customer has been added.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Plan for this by:<\/span><\/p>\n<ul style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px\">\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Keeping capacity headroom<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Forecasting the likely upgrade month<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Maintaining enough recurring contributions to absorb the step<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:0pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Avoiding retail prices that work only at near-full utilization<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;margin-left: -21.6pt\">\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:2.5pt\" role=\"presentation\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Reviewing whether a larger tier creates other operational benefits<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The objective is not to avoid upgrades. It is to make them financially predictable.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Domains_and_email_should_have_separate_economics\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Domains and email should have separate economics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">If you resell domains, compare registration and renewal costs independently of web hosting. Domain pricing can change by extension and renewal year.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Email can also alter economics. The smaller tiers specify finite numbers of 10 GB mailboxes, while the larger tiers list unlimited 10 GB email accounts. If you host clients with many staff mailboxes, email capacity may influence the plan you need, even when website storage is modest.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A reseller web hosting pricing guide should avoid treating a \u201cclient\u201d as one identical unit. A reseller hosting pricing guide should model at least one heavier customer separately when that workload can influence tier choice. One client may have one site and two mailboxes; another may have five sites and 40 employees.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Run_three_pricing_scenarios\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Run three pricing scenarios<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Before launch, model:<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"Current_case\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Current case<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Use the clients you can realistically migrate or sell today.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"Growth_case\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Growth case<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Add the customers you reasonably expect over the next 12 months and include any planned tier upgrades.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"Stress_case\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Stress case<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Assume slower sales, one or two refunds, and more support time than expected.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">If the retail price works only in the optimistic case, the product is fragile. If it remains viable across all three, you have more room to operate.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">This scenario method is more useful than copying a competitor\u2019s price without knowing its cost structure.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#17365d;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">FAQs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"1_How_much_does_reseller_hosting_cost\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">1. How much does reseller hosting cost?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Reseller hosting prices vary by provider, account capacity, storage, features, and support. The launch plan supplied for this project ranges from $9 per month for 10 client accounts to $199 per month for an unlimited-account tier. Buyers should compare the current live plan at purchase time and include any required add-ons, taxes, and support costs.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"2_How_should_I_use_a_web_hosting_reseller_pricing_guide_to_set_retail_prices\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">2. How should I use a web hosting reseller pricing guide to set retail prices?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Start with your wholesale platform cost, add direct costs, define the support and management included, then decide the contribution your business needs. A web hosting reseller pricing guide should inform the model rather than dictate a universal markup. Test the price using current, growth, and downside client-count scenarios.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"3_What_is_a_good_reseller_hosting_margin\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">3. What is a good reseller hosting margin?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">There is no universal good margin. A basic self-service hosting seller and a high-touch agency have very different support costs. Calculate your own direct costs and use the gross-margin formula as an internal planning tool. Do not treat published anecdotes or competitor prices as reliable industry benchmarks.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"4_Should_I_charge_every_client_the_same_price\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">4. Should I charge every client the same price?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Not necessarily. Customers with different websites, support needs, email requirements, or business criticality can justify different packages. A reseller can keep the pricing menu simple while still separating basic website hosting from managed WordPress, e-commerce, or multi-site services.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"5_Does_annual_billing_improve_reseller_margins\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">5. Does annual billing improve reseller margins?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">It can reduce the wholesale platform cost when an annual discount is offered. In the supplied plan, the annual payment saves one monthly fee. The reseller should also consider cash flow, refund terms, and the likelihood of changing plans. A lower effective cost is useful only if the commitment fits the business.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height:1.295;margin-top:9pt;margin-bottom:3pt\"><span class=\"ez-toc-section\" id=\"6_What_costs_are_often_missed_in_a_hosting_reseller_pricing_guide\"><\/span><span style=\"font-size:12pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">6. What costs are often missed in a hosting reseller pricing guide?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Payment fees, billing software, migrations, paid backups, domains, support labor, refunds, security add-ons, and taxes are common omissions. Any reseller web hosting pricing guide should also make room for the next plan upgrade rather than assuming today\u2019s tier lasts forever. A hosting reseller pricing guide should also account for plan upgrades before the current tier is fully utilized. These items can materially change the economics even when the wholesale hosting fee is low.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height:1.295;margin-top:12pt;margin-bottom:5pt\"><span class=\"ez-toc-section\" id=\"Price_the_service_you_can_sustain\"><\/span><span style=\"font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">Price the service you can sustain<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">A reseller hosting pricing guide is useful when it connects wholesale capacity to real customer economics. Use active clients rather than theoretical plan limits, include direct costs, define the support scope, and model the next upgrade before it happens.<\/span><\/p>\n<p><\/p>\n<p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:6pt\"><span style=\"font-size:10.5pt;font-family:Roboto,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\">The supplied ServerFellows tiered pricing gives resellers a clear set of capacity steps. Choose the tier that fits the portfolio, then build retail packages around the value and workload you actually deliver rather than around a simple multiple of the provider fee.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A reseller hosting pricing guide should do more than list monthly plan fees. The useful comparison is between the wholesale [&hellip;]<\/p>","protected":false},"author":25481,"featured_media":4490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[641],"tags":[],"class_list":["post-4440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseller-hosting-explained"],"_links":{"self":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts\/4440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/users\/25481"}],"replies":[{"embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/comments?post=4440"}],"version-history":[{"count":36,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts\/4440\/revisions"}],"predecessor-version":[{"id":4779,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/posts\/4440\/revisions\/4779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/media\/4490"}],"wp:attachment":[{"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/media?parent=4440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/categories?post=4440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serverfellows.com\/blog\/wp-json\/wp\/v2\/tags?post=4440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}